Strengthening Tourism for the State of Perak




Well-positioned to capitalise on its potential, Perak is bordered by five Malaysian states and the Thai border as well.  It is easily accessible by a network of highways and roads, and also by air and sea.  The recent upgrading of the Sultan Azlan Shah Airport is also witnessing increased flight activities into the city with links to Singapore, Indonesia and China.






PKNP Group is taking various initiatives to develop the hospitality and tourism industry as one of the Group’s core businesses.  This includes the creation of tourist attractions, upgrading of existing destinations and the development of hotels and facilities.


Networking with Tourism Industry Players



Supporting the Group’s efforts in developing the tourism industry is Destination Perak Sdn Bhd, one of the subsidiaries in PKNP Group.


Destination Perak undertakes the promotion and marketing of Perak as an attractive tourist destination.  It works with various parties in the industry, representing both the public and private sectors, to bring tourists into the state.




While infrastructure for tourism is being improved and developed, Destination Perak networks with industry players such as tour operators, bus companies, ticketing agents and event planners to increase tourism-related activities and tourist arrivals into Perak.