IPOH, 8th JULY 2025 – The LuMIC Communication and Marketing Workshop, organized by Port of Antwerp-Bruges International (PoABI), was successfully conducted from 8 to 11 July 2025 at Hotel Casuarina@Meru, Ipoh.

The workshop focused on enhancing communication and marketing strategies, particularly in the context of the LuMIC project, a collaborative initiative aimed at strengthening the logistics ecosystem and port development through high-impact communication approaches.

Training sessions were led by PoABI representatives, Eva Vyncke and Wannes Vincent, who shared their expertise and experience in managing communications for world-class ports.

PKNPk staff actively participated in the workshop, fostering constructive internal discussions and deepening their understanding of effective communication and marketing strategies.

Through initiatives like this, PKNPk continues to enhance the capabilities of its workforce, supporting the state’s comprehensive economic growth agenda.